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Service 05 · Custom Development

Custom web development for your vision.

When off-the-shelf isn't enough. When a template doesn't give what you need. When the system must connect to 3 APIs and process 10,000 records a day. We open a modern stack (React, Next.js, Python) and build exactly what's needed.

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Partnerships and integrations - custom development
Next.js · React · Node · Python
What's included

All the tools. All the stacks. 15 years of experience.

Not locked to one technology — we pick the right tool for each project.

React / Next.js / Vue

Modern, fast, interactive user interfaces. SSR, SSG, App Router.

APIs and integrations

REST, GraphQL, webhooks. Integration with any external system — Stripe, WhatsApp, AWS, OpenAI.

Backend in Node / Python

Node.js + Express / NestJS, or Python + FastAPI / Django. PostgreSQL by default.

Cloud + DevOps

Vercel, AWS, Cloudflare. Automated CI/CD, monitoring, alerts, deployment in 30 seconds.

PWA applications

Web applications that work offline, install on mobile, and behave like native apps.

AI Integration

GPT, Claude, embeddings, agents. We build features that two years ago would have taken much longer to reach.

Why it matters

When to drop templates and switch to custom development

Off-the-shelf templates (WordPress, Wix, Shopify) are an excellent choice for 80% of projects. But in 20% of cases custom development is the only right choice: systems with unique business logic, complex integrations, demand for very high performance, or applications designed to scale to 100,000 users.

Signs you need custom development

  • You're trying to force a business process on an off-the-shelf system — and it doesn't allow it
  • You're paying high monthly fees for 3 different tools you have to glue together manually
  • Your team wastes hours on processes that could be automated
  • You want a feature no off-the-shelf system offers (and it is your differentiator)
  • Template performance is too slow for your needs

The stacks we specialize in

We chose our stacks by maturity, community, and performance. Next.js + React + TypeScript on the frontend — the stack that powers Vercel, ChatGPT, and Linear. Node.js (NestJS) or Python (FastAPI) on the backend — fast, asynchronous, well-suited to scaling. PostgreSQL as the default database — reliable, flexible, free. Vercel / AWS / Cloudflare for hosting — easy to deploy, self-maintaining.

What this means in practice

A custom development project is typically between 6 and 20 weeks, starting at ₪25,000 and reaching ₪200,000 for complex applications. In return you get code that is yours, excellent performance, high-grade security, and the ability to grow in any direction — with zero platform lock-in.

How it works

7 steps from idea to live app

01

Discovery call

  • A 60-minute meeting — by phone, Zoom, or in person
  • Understanding the business, target audience, and what sets you apart from competitors
  • Analysis of 3–5 direct competitors in your field
  • Setting measurable site goals (leads, sales, credibility)
  • No obligation — the initial call is free
02

Strategic planning + sitemap

  • Full sitemap: which pages, in what hierarchy
  • Defining the core content for each page
  • Planning the user journey (UX flow) from landing to inquiry
  • Choosing initial keywords for Google ranking
  • Joint approval of the sitemap before moving to design
03

Contract signing

  • A written engagement letter defining the full project scope
  • Number of pages, languages, features, and included integrations
  • Working setup and a detailed schedule with milestones
  • Defining the final deliverables
  • Clear payment milestones (typically 40% / 30% / 30%) — first payment kicks off the work
04

Design mockup

  • A homepage mockup within 48 hours of brief approval
  • Designed in Figma — an interactive clickable link
  • Desktop and mobile versions from day one
  • Unlimited revisions until you're happy
  • Written design approval before a single line of code is written
05

Development

  • Professional technical build following the approved design
  • Private staging URL — you see daily progress
  • Changes during development — without drama
  • Green Core Web Vitals from day one
  • Built-in security: HTTPS, encryption, attack protection
06

Testing

  • Speed test (PageSpeed Insights 90+)
  • Full mobile compatibility — iPhone, Android, tablet
  • Accessibility per WCAG 2.1 AA (as required by law)
  • Technical SEO: sitemap, schema markup, meta tags
  • End-to-end testing of every form and function
07

Launch + support

  • Deployment to your domain with zero downtime
  • Connecting Google Analytics 4 + Search Console
  • Submitting the sitemap to Google for fast indexing
  • 30 days of post-launch support included — small fixes and changes
  • Content-management training — you can edit it yourselves
FAQ

What clients ask us

What is the difference between custom development and WordPress?
WordPress = a ready system you customize. Custom development = building from scratch. WordPress is cheap and fast but limited. Custom development is more expensive and takes longer, but can do anything.
Do you use AI for development?
Definitely. We use Claude, Copilot, and GPT-4 to speed up development by 40-60%. That means less time + lower cost for you, without compromising quality.
Will the code be mine?
Yes. The code is written in a Git repo you have access to from day one. If in a year you want a different developer — you can hand off the code in 5 minutes.
Can you maintain the system after launch?
Yes. We have monthly maintenance packages — from ₪800/month (bug fixes) up to ₪5,000/month (new feature development + monitoring).
What about scaling? Will the system handle 10,000 users?
Our stack (Next.js + Vercel + managed PostgreSQL) supports up to millions of users. For projects that anticipate heavy scaling, we plan for growth from day one.
What about security?
We build to OWASP Top 10, encrypt everywhere, keep dependencies updated, and run security checks before every release. For sensitive projects — external pen-testing.

Ready to build something no one has built yet?

An attentive initial scoping call, no strings attached. You will walk away with a tailored quote and timeline within 24 hours.

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