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Service 06 · Optimization

A fast site. More sales. Full stop.

Have a site that loads in 4 seconds? Not appearing on Google? Looks broken on mobile? We perform a full audit, identify the issues, and fix them by priority — with measurable results within 2-3 weeks.

Get a quote What's included
Speed in motion — site optimization
+187% conversions · 0.8s load
What's included

Your audit — everything that can be fixed on the site

Where your site is losing customers now, and what's needed to start converting them.

Speed + Core Web Vitals

LCP, FID, CLS — improvement of up to 90%+. Google loves it. Customers love it. Revenue rises.

Image optimization

WebP / AVIF, lazy loading, correct sizing. Images that were 2MB will load at 100KB.

JS + CSS optimization

Minification, code splitting, tree shaking, async loading. Only what's needed loads when it's needed.

Technical SEO

Sitemap, robots.txt, structured data, redirects, canonical tags, meta tags.

AA accessibility

Israeli law compliance + WCAG 2.1 AA. Manual review + automated tools.

Mobile first

Full mobile review — touch targets, viewport, performance on 3G.

Why it matters

Why site speed is worth real money

Every extra second of load time costs you 7% of visitors. Amazon research shows that a 100-millisecond load delay drops sales by 1%. Akamai found that 47% of visitors expect a site to load within 2 seconds, and 40% abandon if it takes more than 3. Speed = Money. Period.

Core Web Vitals — what they are and why they matter

Google measures 3 metrics that affect site ranking: LCP (Largest Contentful Paint — load speed of the main element), FID/INP (Interactive Delay — how the site responds to interaction), and CLS (Cumulative Layout Shift — whether elements jump on the page). Sites with a "good" score on all 3 get a bonus in Google ranking. We bring sites from a "red" score to a "green" score within 2-3 weeks of work.

How we work

  • Week 1 — Full audit: PageSpeed Insights, GTmetrix, Lighthouse, mobile audit, security check, technical SEO check. All issues summarized in a detailed report with priority rankings.
  • Weeks 2-3 — Fixes: We work by priority order. High-impact fixes first. Smaller items after. Every change is measured.
  • Week 4 — Verification + Documentation: Retesting, before/after comparison, and documentation for every change we made.

Results you can expect

  • Load time: from 4-6 seconds to 0.8-1.5 seconds (3-5x improvement)
  • PageSpeed score: from 40-60 to 90+ (Performance)
  • Conversion rate: improvement of 15-50% within 3-6 months of the fix
  • Google ranking: within 3-6 months, a 10-30% rise in organic traffic
How it works

7 steps from a slow site to a working site

01

Discovery call

  • A 60-minute meeting — by phone, Zoom, or in person
  • Understanding the business, target audience, and what sets you apart from competitors
  • Analysis of 3–5 direct competitors in your field
  • Setting measurable site goals (leads, sales, credibility)
  • No obligation — the initial call is free
02

Strategic planning + sitemap

  • Full sitemap: which pages, in what hierarchy
  • Defining the core content for each page
  • Planning the user journey (UX flow) from landing to inquiry
  • Choosing initial keywords for Google ranking
  • Joint approval of the sitemap before moving to design
03

Contract signing

  • A written engagement letter defining the full project scope
  • Number of pages, languages, features, and included integrations
  • Working setup and a detailed schedule with milestones
  • Defining the final deliverables
  • Clear payment milestones (typically 40% / 30% / 30%) — first payment kicks off the work
04

Design mockup

  • A homepage mockup within 48 hours of brief approval
  • Designed in Figma — an interactive clickable link
  • Desktop and mobile versions from day one
  • Unlimited revisions until you're happy
  • Written design approval before a single line of code is written
05

Development

  • Professional technical build following the approved design
  • Private staging URL — you see daily progress
  • Changes during development — without drama
  • Green Core Web Vitals from day one
  • Built-in security: HTTPS, encryption, attack protection
06

Testing

  • Speed test (PageSpeed Insights 90+)
  • Full mobile compatibility — iPhone, Android, tablet
  • Accessibility per WCAG 2.1 AA (as required by law)
  • Technical SEO: sitemap, schema markup, meta tags
  • End-to-end testing of every form and function
07

Launch + support

  • Deployment to your domain with zero downtime
  • Connecting Google Analytics 4 + Search Console
  • Submitting the sitemap to Google for fast indexing
  • 30 days of post-launch support included — small fixes and changes
  • Content-management training — you can edit it yourselves
FAQ

What clients ask us

How long does an audit and optimization take?
The audit itself — 3-5 business days. Implementing fixes — 2-3 weeks (depending on the number of fixes). A complex site in total — a full month.
How much does it cost?
Pricing will be set specifically in our call, based on the requirements and the work expected for your project. View base pricing table →
What if it does not work?
We commit to a measurable result: 80+ on PageSpeed Mobile + significant improvement in Core Web Vitals. If we don't deliver — we refund (hasn't happened yet).
Will this work on my WordPress site?
Absolutely. Most of our fixes are performed on WordPress sites — it's the most common type. We also work on Wix / Shopify where possible.
Do you upgrade the design too?
The audit focuses on the technical (speed, SEO, accessibility), not on design. If you want a design refresh — that's a separate project (but together the savings are big).
Will you give me access to the report?
Yes. We deliver a comprehensive PDF report, including before/after for all metrics, a list of changes made, and recommendations for next steps.

Site is slow? Let us look at what can be fixed.

An attentive initial scoping call, no strings attached. You will walk away with a tailored quote and timeline within 24 hours.

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