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02
Stage 2 of 4 · Design

See the site before a single line of code is written.

Within 48 hours of brief approval, you see a first mockup of the homepage — not a description, not examples from other sites, but the specific design of your site. Interactive, in Figma, mobile and desktop.

48 hours to first mockup · 5-7 days for the full design
Interactive Figma
Revisions until you are happy
Graphic design - designer's tools on the desk
Mockup within 48 hours
What happens in this stage

How we design a site that works

We start with a wireframe

A grey structure — no colors, no images. Just boxes showing where each element sits, and why. Once that is solid, we move on.

Custom design

Not a template. Every component is designed specifically for your business — colors, fonts, image style. A complete visual language.

Mobile + desktop in parallel

70% of your visitors will see the site on mobile. The mockup includes both versions from day one, not as an afterthought.

Interactive

Not a static PDF. A live Figma link you can click, navigate between pages, and feel how it will work. A real sense of the site.

What we need from you

How we collaborate on design

A good design process is a dialogue, not a monologue.

1. Feedback within 48 hours — it is not critical that it be well phrased. "I am not sure about the color" works. "The hierarchy is not clear" works. A short call is always better than long emails.

2. Specific feedback — not "I do not like it." Try: "the glow around the button feels too playful for my business," or "the headline is too strong, it shouts." Revisions are unlimited, but finding the right direction requires you to speak up.

3. Real content, if available — text, images, high-resolution logo. If none — I will work with placeholders and we will swap later. But seeing the real text in the design changes everything.

4. Agreement on "good enough" — perfect design is the enemy of good design. At a certain point we say "this is good" and move to development. I will tell you when we are there.

At the end of this stage

What you get

Concrete deliverables. Not promises.

Full Figma mockup
Every page, every state (hover, active, error), in desktop and mobile. A live link to review anytime.
Style Guide
Color palette, fonts, sizes, spacing — a consistent visual system that powers development.
Component library
Buttons, forms, cards, icons — every component designed and ready for reuse.
Written design approval
A formal agreement that the design is approved. Only after approval do we move to development — no surprises.
FAQ

In Stage 02 we ask

How many revisions can I request?
Unlimited, until you are happy. I do not measure revisions — I measure success. If we are 5 rounds in and still not there, it is my responsibility to rethink the approach.
Will I get the original Figma files?
Yes. At project completion you get full access to the Figma file. You can hand it off to another designer in the future if you wish.
Will you work with my existing logo or design a new one?
It depends. If the logo is good — I will work with it. If it is weak — I will say so and propose designing a new one (that is an additional cost, but sometimes essential).
How many design versions will I get?
One version — but it is the right one. I do not believe in "pick between 3" because it pushes the decision back instead of making responsible ones. Instead — a dialogue until what is right comes out.
Does the design include real images?
If you have images — we use them. If not, I will pick from professional photo libraries (Unsplash, Pexels), or we will shoot specifically for the project (additional cost).
The process continues

Next stage

Ready to see your site?

An attentive initial scoping call, no strings attached. You will walk away with a tailored quote and timeline within 24 hours.